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Privacy Policy

 

Welcome and thank you for stopping by our website. HILLSDALE TECHNOLOGY LLC and its affiliates and subsidiaries (collectively "Homture," "we," "us," or "our") recognize the significance of privacy and information security. This privacy notice (the "Privacy Notice") explains how Homture collects, uses, and shares your personal data (i.e., information that can identify you personally, such as your name, phone number, or email address, as well as data that doesn’t directly identify you but can reasonably be used to do so—like the serial number of your Homture frame or other data that can reasonably lead to such identification).
This Privacy Notice applies to your use of Homture websites, mobile applications, frames, and other products, as well as all other digital and online services provided by Homture (collectively, the "Services"). It outlines Homture’s privacy practices related to these Services. Note that this Privacy Notice does not cover information collected by Homture offline or by third-party websites, applications, or services.
FOR DETAILS ON OUR BIOMETRIC INFORMATION COLLECTION AND USAGE PRACTICES, PLEASE REFER TO OUR BIOMETRIC PRIVACY POLICY.

What We Do With Your Data

  • Collect and process the personal information you provide to deliver and enhance our Services
  • Communicate with you
  • Comply with legal requirements

What We Don’t Do With Your Data

  • Sell your personal information, including photos, for monetary gain
  • Use photo content for targeted advertising
For a user-friendly list of common privacy-related questions, please visit this FAQ: Homture’s Privacy & Data Collection Practices.
If you’d like more details, please read our full Privacy Policy below.

  1. Contact Information

HILLSDALE TECHNOLOGY LLC
If you have comments or questions about how we collect and use your personal data, you can reach us by mail at the address above or via email at support@homture.com.
If you’re located in the European Union or EFTA States, you can confidentially contact Homture’s Data Protection Officer at support@homture.com or through www.homture.com

  1. Applicability & Eligibility

We need to process your personal data to run our organization and provide you with certain Services. Before accessing, using, or interacting with the Services, please carefully review the terms of this Privacy Notice. Your use of the Services is also governed by our Terms of Service, available at [Terms of Service URL], which is incorporated into your agreement with Homture by reference.
By accepting this Privacy Notice and our Terms of Service, you confirm that you’ve read and understood these policies, including how and why we use your information. If you don’t want us to collect or process your personal data as described here, please don’t use the Services.
The Services are not intended for children under 16. If you’re under 16, you may not use the Services or provide any information through them.
Minors under the age of 16 are prohibited from using the AI Magic Module. If you are between the ages of 16 and the age of majority in your jurisdiction, you may use the Module only with the consent of a parent or legal guardian. Parents/guardians may review, request deletion of, or restrict use of any AI-generated videos created by minors under their supervision by contacting us at support@homture.com.

  1. Personal Data Collection

Homture gathers information about you and your use of the Services through various methods, including when you provide information directly and when we automatically collect data as you access, use, or interact with the Services. This processing is done to provide you with the Services. In some cases, you can choose what information to share, but certain details are required for you to use the Services and for us to provide them.
The data we process depends on the context: for example, it may vary if you’ve downloaded our mobile app, been invited to use it, linked your Alexa® or Google® accounts/devices to the Services, contacted our customer service, or submitted a job application.
We obtain the following categories of personal data:
  • Directly from you (e.g., through forms you complete on our website)
  • Indirectly from you (e.g., by observing your actions on our website or mobile app)
AI Magic Module: Video Generation Data
The Homture "AI Magic" module (the "Module") provides AI video generation capabilities. When you use this Module, we may collect and process additional data to deliver the service, including:
  • User Inputs: Text descriptions, images, or other materials you provide to the Module to generate videos (e.g., prompts, reference images).
  • AI-Generated Outputs: Videos or other content generated by the Module based on your Inputs.
  • Usage Data: Information about how you interact with the Module, such as generation parameters (e.g., video length, style), success/failure of generation attempts, and time spent using the feature.
This data is collected to operate the Module, improve its accuracy and functionality, and ensure compliance with legal requirements. You may choose not to use the Module, but doing so will prevent access to AI video generation features.

3.1 Categories of Personal Data We Collect

When you download and use our mobile app or visit homture.com, we collect and process the following data to improve the Services we offer you:
  • Photos and videos you upload to the Services (including via linked third-party photo hosting services) and their metadata (dates, locations, and other commonly available details)
  • Metadata from your connected photo libraries (including dates, locations, and other standard photo/video metadata). You can opt out of this feature, called Smart Suggestions, at any time (click here for instructions).
  • Facial geometry information, used to offer advanced photo recommendations. You can opt out of Smart Suggestions (which includes this feature) at any time (click here for instructions).
  • Your name, email, address, phone number, and Google® account information (if you sign into Google Photos within the Homture app—we do not access your Google password).
  • Contact details you provide to invite others to contribute to your frame.
  • Information about your Alexa® or Google Home device integrated with your Homture frame.
  • Your mobile phone/tablet make and model.
  • The Wi-Fi network name (SSID) used with the mobile app.
  • Analytics and logging data on when and how the mobile app and/or Homture frame are used, to help us provide and improve our services.
When you visit our website or use any of our online services, we collect and process:
  • Your Internet service provider’s name
  • The website you visited us from
  • Your web browser and operating system
  • The IP address assigned by your Internet service provider
  • Details about requested files, data transferred, and downloads/exports
  • Information about the website pages you visit, including date and time
  • Analytics and logging data (e.g., IP addresses and email addresses) if you sign up for marketing emails from Homture.
When you use a Homture frame, we may collect data from built-in sensors to enable certain features (what we collect depends on your frame model):
  • Ambient light lux value (all models) to auto-adjust brightness.
  • Motion data in front of the frame (Classic, Wood, Modern models) to let users "swipe" to the next photo/video.
  • Direct touch and proximity events (Carver, Gallerie, Mason, Sawyer, Smith models) to support the touch bar feature via capacitive touch.
  • Motion events to detect rotation (e.g., landscape to portrait) and adjust content orientation (certain Mason, Sawyer, Smith models).
If you’re invited to download and use the Homture mobile app (whether you accept or not), we collect:
  • First name, last name, and salutation
  • Contact details (email and phone number).
When you send an inquiry, we collect:
  • First name, last name, and salutation
  • Contact details (email and phone number)
  • Details about your preferences and interests related to Homture Services.
We also track how you use and interact with certain Services using cookies and other tracking technologies (see below).
The specific data we collect depends on your interactions with us. Below are key types of personal data we may gather:
Photographs and Related Information:
  File Upload: Homture users can upload photos/videos to frames, the mobile app, or other Services via the app. You control which photos/videos the app can access (using your device’s privacy settings). Homture only uploads and stores the photos/videos you choose to share, storing them on secure servers for access by your frame(s) over the internet.
  Metadata: Homture may access and upload photo library metadata via Smart Suggestions (which you can disable—see this FAQ). Metadata includes standard details like location and dates. After opting out, we only upload data from photos/videos you specifically select for your frame.
  Google Photos: You can link your Google Photos account to upload photos to the Services. Homture does not own your photos and will only use them to provide the Services. We will never sell or publish your photos without your explicit permission.
  Account Registration: To use the mobile/web app and upload photos to a Homture frame, you must create a free account. During registration, we collect your name, email, device information, and request permission to access your photos.
  Contact and Device Data: When you submit a contact form, we collect your name, phone number, and email. We also gather technical details (device type, hardware, unique identifiers, time zone, IP address, OS version) and analytics on how your device uses the Services.
  Correspondence Information: If you sign up for updates or email us, we may retain your message, email, and contact details to respond to requests, provide products/Services, or send notifications.
If you don’t want future communications, email support@homture.com or follow the unsubscribe instructions in any email. Note that removal requests may take time to process, and we may still send important Service announcements (e.g., purchase-related updates).
  Support Information: You may provide details via support, warranty, or return requests (email or Services). We use this to assist you and may retain it to help with future requests. Do not submit confidential/sensitive information you don’t want Homture or our Service Providers to access.
  Form Information: We may use forms to request details (e.g., contact info) for service requests, which may include personal data.
In addition to the data listed above, when using the AI Magic Module, we may collect:
  • Metadata associated with AI-generated videos, such as generation timestamp, resolution, and format.
  • Technical data about your device when using the Module (e.g., processing power, network stability) to optimize video generation performance.
  • Payment and Credits Purchase Information: When you subscribe to paid services within the AI Magic module or purchase Credits, we may collect payment-related information such as your payment method type (e.g., credit card, mobile payment), transaction records (e.g., purchase amount, timestamp), and Credits balance. We do not store complete credit card numbers or sensitive financial details, as these are processed by third-party payment providers (e.g., Apple Pay, Google Pay) in compliance with industry security standards.
  • Additional Information for Credits Redemption: If you redeem Credits for physical goods or services that require delivery, we may collect your shipping address, contact phone number, and recipient details to complete the redemption process. This information is used solely for fulfillment and will be deleted once the redemption is completed, unless longer retention is required by law.

3.2 Consent to Personal Data Usage of You and Others

Image and Likeness Consent: By submitting photos or content to the Services, you consent to the use of your likeness, personal data, and other included information for operating the Services. You warrant that you’ve obtained written consent from every identifiable person in the content (including parents/guardians for those under 18) to use their likeness as outlined in this Policy and our Terms of Service. If you lack this consent, do not submit the content.
Image Recognition: We use photo-recognition software to group uploaded photos by similar characteristics (e.g., same individuals). YOU ACKNOWLEDGE THAT THIS ANALYSIS WILL BE PERFORMED ON PHOTOS IN YOUR CONNECTED LIBRARIES, AND YOU WARRANT THAT YOU’VE OBTAINED INFORMED WRITTEN CONSENT FROM INDIVIDUALS IN THE PHOTOS TO USE THIS SOFTWARE. To disable image recognition, turn off Smart Suggestions (see Photo Access and Privacy). After opting out, Homture will delete existing facial geometry data and stop future analysis.
To opt out of automatic metadata uploads, follow instructions on Photo Access and Privacy. After this, we’ll only upload data from photos you specifically select for your frame and won’t perform facial geometry analysis.

3.3 Biometric Information Privacy Policy

This policy outlines HILLSDALE TECHNOLOGY LLC’s practices for collecting, using, safeguarding, storing, retaining, and destroying biometric identifiers and information ("Biometric Data"), in compliance with applicable laws (e.g., Illinois Biometric Information Privacy Act).
Biometric Identifiers and Information Defined State and local laws regulate "biometric identifiers" (retina/iris scans, fingerprints, voiceprints, hand/face geometry scans) and "biometric information" (data based on these identifiers used to identify an individual).
Purpose For users who haven’t disabled "Smart Suggestions," Biometric Data may be captured, converted, stored, or shared via facial geometry analysis to offer advanced photo recommendations. You can opt out at any time. Homture will not sell, lease, trade, or profit from users’ Biometric Data.
Consent To the extent we collect Biometric Data, users receive electronic written consent forms to authorize us to capture, collect, convert, store, share, and use their Biometric Data for the purposes outlined here.
Disclosure We will not disclose Biometric Data unless:
  • The user or their legal representative consents;
  • Disclosure completes a user-authorized financial transaction;
  • Required by state/federal law or municipal ordinance;
  • Required by a valid warrant or subpoena.
Retention Schedule If Smart Suggestions is enabled, facial geometry information is processed on the user’s device (only from photos they authorize access to). Biometric Data is retained on the device only until:
  • The user disables Smart Suggestions;
  • The user deletes their Homture account;
  • The user deletes the mobile app;
  • The user logs out of the app.
Biometric Data used by Smart Suggestions is not uploaded to Homture’s servers—it is stored only on the device.
Data Storage, Transmission, and Protection We store, transmit, and protect Biometric Data with reasonable care, using standards at least as strong as those for other confidential user information. Third-party Service Providers handling Biometric Data must implement reasonable security practices. Biometric Data will be destroyed within six months of account deletion.
Facial Analysis Description and Opt Out Choices As noted, Homture uses facial geometry analysis for value-added features (covered by certain privacy laws). When active, analysis occurs only on your device—no photos are uploaded to our servers.
Highlights
An optional prompt uses metadata and facial recognition to recommend photos (e.g., "Add more photos of people you’ve already selected for your frame").

3.4 Information We Collect Automatically

We use automatic data collection and analytics tools to gather aggregate and user-specific information about your equipment, usage patterns, communication data, and accessed resources (including IP address, browsing, and navigation patterns). This helps improve the Services.
Cookies, Web Beacons, Links, and Other Tracking Technologies: Homture tracks Service usage via cookies, web beacons, links, and similar tools to analyze and improve the Services. These technologies may collect data on your use of the Services, email interactions, third-party services, and post-Service online activities (link data is generally analyzed in aggregate). Some features may not work if cookies are disabled. Collected data may include analytics, browser type, OS, and interaction tracking.
  • Cookies: Small files stored on your device. We use essential, functional, performance, and marketing cookies. You can disable cookies in your browser, but this may limit access to certain features. By default, our system issues cookies unless your browser is set to refuse them (or prohibited by law).
  • Web Beacons: Small electronic files in website pages (also called clear gifs/pixel tags) that count visitors, track email opens, and gather site statistics (e.g., content popularity, system integrity).
Purposes for first-party cookies:
 

 

Purpose Explanation
Processes Ensure the Services work as expected (e.g., tracking if you’ve signed up).
Authentication, Security, and Compliance Prevent fraud, protect data, and comply with laws (e.g., checking login status).
Preferences Remember your Service settings and appearance preferences.
Notifications Control when we show helpful notices (e.g., avoiding repeated signup prompts).
Analytics Understand how visitors use the Services (e.g., linking search suggestions to interactions).
We partner with third parties to manage advertising on other sites. These partners may use cookies/pixels to serve ads based on your browsing interests. Third-party cookies include essential, functional, performance, and marketing types. For cookie choices, see our cookie banner.
The AI Magic Module may use additional cookies or similar tracking technologies to:
  • Remember your preferred generation settings (e.g., default video style) for future use.
  • Track generation success rates to identify and fix technical issues.
  • Ensure secure transmission of Inputs and Outputs between your device and our servers.
You may disable these cookies through your browser settings, but this may reduce the Module’s functionality (e.g., requiring re-entry of preferences).
IP Addresses: We automatically collect IP addresses from users (e.g., website visitors, logged-in users, forum posters) to protect the Services and provide them to you (based on legitimate interests).
Location Information: Homture apps and frames do not collect precise GPS data, but they gather connected Wi-Fi, IP address, and ISP details. Note that uploaded photos often include location metadata (e.g., GPS where taken), which we may use to categorize photos (e.g., grouping by location).
Advertising Information: We work with third parties (e.g., Google) to serve Homture ads on other sites, including remarketing. These parties may collect data on your visits to our Services (via cookies) and report it back to us (which we may link to your personal data). This helps track referral sources and improve targeting. Learn more about interest-based advertising at http://www.networkadvertising.org/consumer/opt_out.asp.
Unique Identifiers: When using the Services, we may access, collect, monitor, store (on your device or remotely) "Unique Identifiers" (e.g., UUID) to speed up login and enhance navigation. Some features may not work if these identifiers are impaired.
Analytics Information: We use data analytics to ensure functionality and improve the Services, including mobile analytics software that records usage frequency, in-app activity, aggregated data, performance issues, and download sources. This data is not linked to your personal information.
Log File Information: When you use the Services, we receive log data (IP address, browser type, access times, OS, referring pages, visited pages, location, mobile carrier, device info, search terms, cookies). This data is collected during interactions (e.g., website visits, logins, email opens) and used to provide, understand, and improve the Services, and customize content. We may link logs to other collected data.
Meta Pixel Usage: We use Meta Platforms, Inc.’s "pixels" on our websites to track behavior after users click Facebook ads and visit our site. This helps assess ad effectiveness and retarget users. Note that Facebook may associate this data with your account (per its Data Usage Policy). You can control ad display settings (see here), and a cookie may be stored for this purpose.

3.5 Information Use

Homture uses your information for the purposes outlined in this Privacy Notice, including:
Providing and Improving Our Services: We use your information to enhance and customize the Services (e.g., organizing photos via recognition software) based on legitimate interests in improving user experience. This includes billing, authentication, targeted marketing (e.g., Facebook Custom Audience), user communication, and research.
Keeping Our Services Safe and Secure: We use your information to protect the Services (e.g., against spam, harassment, fraud) based on legitimate interests in security.
Third-Party Advertisements: We work with third-party advertisers to serve ads on other sites. These parties may collect data on your Service usage (via cookies) and share it with us. This helps track engagement and improve ad targeting.
Our Legal Bases for Processing Personal Data (for users under EU data protection law):
  When we’re providing a product or service: We process your data to provide and support a product or service you’ve asked for under a contract, including but not limited to delivering our Terms of Service.
  When we’re pursuing legitimate interests: We process your information for our legitimate interests and those of third parties while applying appropriate safeguards that protect your privacy. This means we process your information for things like:
  • offering and improving our Services
  • developing new products and features
  • understanding how our Services are used
  • performing research that improves our Services for our users and benefits the public
  • sending you direct marketing and other communications
  • detecting, preventing or otherwise addressing fraud, abuse, security or technical issues with our Services
  • maintaining and improving the integrity of our computing systems, and protecting our users’ data security
  • enforcing legal claims, including investigation of potential violations of applicable Terms of Service
  • when we’re complying with legal obligations
  We process your data when we have a legal obligation to do so, for example, if we’re responding to a legal process or an enforceable governmental request.
  We ask for your consent to process your information for certain specific purposes and give you the right to withdraw that consent at any time.

3.6 Information Sharing

We collect, use, share, and process your personal data as described here. Homture will not share, sell, rent, or disclose your personal data to third parties without your consent or as outlined below (based on legitimate interests in providing Services):
Within Homture: We may share information internally with subsidiaries and affiliates. Staff may access your data to provide and operate the Services (e.g., usage details).
Authorized Contributors to Your Homture Frame: If you contribute to a shared frame, other contributors can see your email and access/manage the photos/videos you add.
Service Providers: We work with third parties (e.g., hosting, analytics firms like Google Analytics) to operate, provide, and market the Services. These parties have limited access to your data and may only use it to perform tasks on our behalf. We ensure they’re contractually obligated to protect your data and address misuse if it occurs.
Business Transactions: In cases of mergers, acquisitions, asset sales, or similar transactions, your data may be transferred as part of the assets (based on legitimate interests in organizational growth).
Safety and Lawful Requests: We may disclose user information in response to lawful requests (e.g., subpoenas) or to comply with laws, protect our interests, prevent fraud, or ensure safety. This may involve sharing with companies, lawyers, agents, or government agencies.
Aggregated Non-Personal Data: We may disclose aggregated, non-identifiable data (e.g., demographic trends) without restrictions.

Your Rights and Choices Regarding Your Information

4.1 Rights for EU Residents

If you’re an EU resident, you have rights under Articles 15–22 of the EU GDPR, including:
  • Access (Art. 15): Right to know our data practices and access collected data categories, sharing details, and specific personal data.
  • Rectification (Art. 16): Right to correct inaccurate data.
  • Erasure ("right to be forgotten") (Art. 17): Right to request data deletion (with exceptions, e.g., legal retention requirements).
  • Restriction of processing (Art. 18): Right to limit processing in certain cases (e.g., disputed data accuracy).
  • Data portability (Art. 20): Right to receive your data in a usable format for transfer to another provider.
  • Objection to processing (Art. 21): Right to object to processing based on legitimate interests or direct marketing.
To exercise these rights, contact our Data Protection Officer at support@homture.com. You may also file a complaint with your local data protection authority.
  • Right to Object:
      Please note the following in connection with your right to object:
      If we process your personal data for the purpose of direct mail, you have the right to object to this form of data processing at any time without giving reasons. This also applies to profiling insofar as it is associated with direct mail.
      If you object to data processing for direct marketing purposes, we will no longer process your personal data for these purposes. Exercising your right to object is free of charge and can be carried out informally, ideally by clicking on the “unsubscribe” button offered in any of our marketing emails, or via email to:
    • (support@homture.com).
    • For processing based on legitimate interests: You can object for personal reasons; we’ll stop processing unless we have compelling grounds or need to defend legal claims.
Withdrawing consent does not affect prior data use.

4.2 Rights for U.S. State Residents

Laws like the California Privacy Rights Act (CPRA), Virginia Consumer Data Protection Act (VCDPA), and Colorado Privacy Act grant rights including:
  • Right to Know and Access: Details on collected data categories, sources, purposes, sharing, and specific data.
  • Right to Data Portability: Right to receive your data in a usable format.
  • Right to Deletion/Erasure: Right to request data deletion (with exceptions).
  • Right to Correct Information: Right to fix inaccurate data.
  • Right to Opt Out of Targeting Advertising, Sales, or Profiling: Right to opt out of targeted advertising, sales, or profiling with legal impacts.
  • Right to Consent to or Limit the Use of Sensitive Data: Right to consent to or limit sensitive data use (e.g., California residents).
  • Do Not Sell or Share My Data: Homture does not sell user data. U.S. users can submit a Do-Not-Sell-or-Share request to support@homture.com.
      In line with the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) our US customers can submit a Do-Not-Sell-or-Share-My-Data request to support@homture.com.To reduce interest-based advertising, use tools from the Digital Advertising Alliance (https://youradchoices.com/control) and Network Advertising Initiative (https://optout.networkadvertising.org).
  • Cookies: You can reject optional cookies or adjust browser settings (note: browser-specific).
  • Email/Contact Data: We use emails/phone numbers for marketing and ad targeting (never sold). Opt out via email unsubscribe or replying "STOP" to texts. We may still send important updates.
  • Access and Data Portability: You can request details on data collected/used in the past 12 months (categories, sources, purposes, sharing, specific data, and sales/disclosures).
  • Deletion Requests: You can request deletion of your data, but we may retain it if needed to:
    • Complete transactions or provide requested services;
    • Detect fraud or security issues;
    • Debug errors;
    • Protect free speech or legal rights;
    • Comply with laws;
    • Conduct public research (with consent);
    • Use for internal purposes aligned with expectations;
    • Meet legal obligations;
    • Make lawful, compatible uses.
  • Note that deleted data may persist in backups. Deletion may limit Service access.
  • Non-Discrimination: We will not penalize you for exercising your rights (e.g., denying service, charging more).
  • Financial Incentives: We may offer free benefits (rewards, discounts) for sharing personal data. We collect identifiers and online activity to enhance these benefits and send tailored messages. You can withdraw at any time.
  • Other California Rights: California’s "Shine the Light" law allows residents to request details on data disclosed to third parties for direct marketing (support@homture.com).
  • Additional Information for Nevada: Nevada residents can opt out of future data sales (we do not sell data) by emailing support@homture.com.

4.3 Rights for Canadian Residents

You may request access to or correction of your personal data, object to its use, request deletion/restriction, obtain a copy for your use, file complaints, or request data portability. We may verify your identity before responding, and rights are subject to legal restrictions.

4.4 Exercising Your Rights

In addition to the rights outlined above, when using the AI Magic Module, you have the following rights regarding data related to AI-generated videos:
  • Access and Download: You may access and download the AI-generated videos you create through the Module via your account settings.
  • Deletion of Outputs: You may request deletion of specific AI-generated videos by contacting us at support@homture.com. Upon verification, we will remove the videos from our servers, though cached or backup copies may persist temporarily as permitted by law.
  • Withdrawal of Consent: If you provided consent to use your Inputs for AI model training, you may withdraw this consent at any time. This will not affect prior use of de-identified data, but will prevent future use of your Inputs for training purposes.
Rights vary by jurisdiction. To exercise yours, email support@homture.com or submit a request via https://Homture.com. Include your email, full name, and specific request. We may require identity verification.
We respond within legal timeframes, providing data in a transferable format for portability requests. We do not charge for requests unless they’re excessive/repetitive (with cost estimates provided). Denied requests may be appealed. Homture will fulfill or reject your request within the amount of time required by law. For data portability requests, we will select a format to provide your Personal Information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to your request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
If we deny your rights request, you may have the right to request an appeal of our decision. To initiate an appeal, follow the instructions provided in the communication denying your request, or contact us at the information provided in this Privacy Notice.
To access your personal data, please see below.

4.5 Accessing Your Data

Homture provides in-Service tools/settings to access, correct, delete, or modify your data. For help, see our FAQ.
In addition to the purposes outlined above, we use data collected through the AI Magic Module for the following specific purposes:
  • To provide and improve the AI video generation service, including optimizing generation speed, style accuracy, and compatibility with different devices.
  • To troubleshoot technical issues with the Module, such as failed generation attempts or quality errors.
  • To enhance the underlying AI models powering the Module (e.g., refining video generation algorithms based on user feedback and usage patterns), provided that such use is done with de-identified data (removing information that could identify you).
  • To comply with legal obligations, such as content moderation to prevent generation of illegal or harmful videos.

4.6 Data Retention

We retain your data as long as needed to provide the Services, maintain your account, comply with legal obligations, resolve disputes, or enforce agreements. Log files are retained briefly unless needed for security/functionality or required by law. We may delete data as part of retention plans. Homture will retain your information only for as long as is necessary for the purposes set out in this Privacy Notice, for as long as an account is active, as described in this Privacy Notice, or as needed to provide the Services to you. Homture will retain and use your information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your information to comply with applicable tax/revenue laws), resolve disputes, enforce our agreements, and as otherwise described in this Privacy Notice. We also retain log files for internal analysis purposes. These log files are generally retained for a brief period of time, except in cases where they are used for site safety and security, to improve site functionality, or we are legally obligated to retain them for longer time periods. We may delete your personal data from our systems as part of a data retention plan.

How We Use Your Data

  • User Inputs and AI-Generated Outputs: Your Inputs and AI-generated videos are stored on Homture’s secure servers to enable you to access, download, or share them through the Services. We retain this data for as long as your account is active, or until you request deletion (see Section 8).
  • Usage Data: Data about how you use the Module (e.g., generation parameters) is retained for up to 12 months after collection, unless longer retention is required by law. This data is used to improve the Module and is de-identified where possible.
  • AI Model Training Data: De-identified, aggregated data from the Module (e.g., anonymized Inputs and Outputs) may be retained indefinitely to train and improve our AI models, provided it cannot be linked back to you.
  • Processing Transactions: Payment and Credits purchase data is used to process subscriptions, deduct Credits, and issue receipts. This ensures accurate billing, Credits balance updates, and transaction reconciliation.
  • Securing Transactions: We use payment information to detect and prevent fraudulent activities, such as unauthorized purchases or Credits misuse, by verifying transaction legitimacy.
  • Enhancing Paid Services: Aggregated data on subscription preferences and Credits usage (e.g., popular redemption items) is used to improve the AI Magic module’s paid features, tailor offers, and optimize the Credits system.

4.7 Opting Out of Communications

You can opt out of certain communications via email unsubscribe processes or contact us. You cannot opt out of essential Service notices (e.g., account verification, security updates).

4.8 Do Not Track

Homture does not automatically respond to "Do Not Track" (DNT) signals. Third parties may collect data about your online activities over time. Opt out of behavioral ads at http://www.aboutads.info/choices/ or disable cookies.

  1. Data Transfers and Security

5.1 Transfer and Storage of Your Information

Privacy laws vary by country (e.g., U.S., EEA, Canada). Your data may be transferred to/processed in countries where we or our Service Providers operate (e.g., U.S.), with different legal standards for data access. We only transfer data to permitted countries and ensure appropriate protections.

5.2 Information Security

We take reasonable steps to secure your data (e.g., encryption, access controls) but cannot guarantee absolute security (no system is impenetrable). Information transferred to/from the Services is at your own risk.

5.3 Safely Using Homture’s Services

Despite safeguards, the Services may contain inappropriate content or conduct. Notify us of unwelcome contact or content at support@homture.com.

  1. Third Party Links

Homture’s Services may link to third-party sites/content. We do not endorse or guarantee third-party content; check their privacy notices.
Third-Party Payment Providers: We share transaction details (e.g., payment amount, account ID) with authorized payment processors to facilitate subscription payments and Credits purchases. These providers are contractually obligated to protect your data and use it only for processing transactions.
Credits Redemption Partners: If you redeem Credits for goods/services from third-party partners (e.g., digital content providers), we may share necessary information (e.g., shipping address, redemption code) with these partners to fulfill the redemption. They are required to handle your data in compliance with this Privacy Policy and applicable laws.

  1. Changes to Our Privacy Notice

Homture may update this Privacy Notice. The latest version is available. We notify you of material changes via the Services or email, with a summary of updates. Contact us for prior versions.

Notes